Project: Beachwood Blendery x Hollingshead Deli Collaboration – “Masucot” Label Design

Client: Beachwood Blendery

Collaboration: Hollingshead Deli

Location: Long Beach, California

For this special release, I designed the label for Masucot, a Belgian-style sour ale crafted by Beachwood Blendery in collaboration with the legendary Hollingshead Deli. The label reflects the playful spirit of the beer itself—featuring a cheerful, peach-inspired mascot proudly hoisting a pint and a sandwich, capturing the bold and spontaneous character of this oak-aged sour ale.

The design highlights the key ingredients—Masumoto Sun Crest & Gold Dust peaches along with golden sweet apricots—through a vibrant, whimsical illustration that nods to both the artisanal brewing process and the nostalgic charm of Hollingshead Deli. The overall aesthetic combines traditional craft beer cues with a fun, approachable style that stands out on the shelf and celebrates the community behind the brew.

Key Elements: • Custom illustration of the “Masucot” character • Warm, fruit-inspired color palette • Balance of artisanal and approachable branding • Clear, engaging typography for easy product readability • Designed for 500mL bottle format

This label was developed with attention to both storytelling and shelf appeal, serving as a visual tribute to a flavorful and collaborative brew.